High society of Europe called Narva-Jõesuu "Northern Riviera" and "Pearl of the Baltic Sea". The glorious times of the "Belle Époque" remained in photographs in the local history museum. Today, the resort is focused on family vacations and health tourism, offering guests the longest beach in the country. The coast is a kingdom of sand dunes and evergreen pines, between which cozy cafes, wooden villas, guest houses and health facilities are hidden.