La Mer beach has recently appeared on the coast of the Persian Gulf but has already won the hearts of residents and visitors of Dubai. The peninsula divides the coast into two miniature bays with water attractions, volleyball courts, a gym, a beach cinema, and the Laguna Aqua Play water park. Along the beach lies the pearl of La Mer, the shopping boulevard of the same name, where tourists dine in restaurants, shop in stores and souvenir shops.